A “bounce” occurs when a visitor leaves your site after having seen a single page only for a few seconds. It refers to the percentage of visitors who leave the page a few seconds of entering it (that is, they only see one page.)
Many statistical systems set the “bounce rate” in 30 seconds: a visitor is defined as “disinterested” if he leaves the page within 30 seconds. The limit of 30 seconds, is a reference value in some commercial software applications.
A low dropout rate indicates a good organization of content and graphics look right, that invites visitors to continue exploring the site.
The last one, is a very important point, because it tell us what to do to reduce the bouncing rate and achieve the goal of 1000 visits per day within 30 days.
Bouncing rate, in percentages:
- Excellent: 20%-34%
- Normal: 35%-50% (around 50% the website, should be reviewed)
- Concern: 50% or more
A Google Analytics specialist Avinash Kaushik has stated: “My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying. I stress that this is my personal analysis….”