I just finished reading “Tribes: we need you to lead us” by Seth Godin, and it was quite interesting and inspiring book; Seth manage to make great arguments about leadership and the importance to become one in any area or our lives, but especially in business, basically, if you make the decision to become a leader, a community would follow naturally.
If you are looking forward to build your own community, Seth’s book is a good place to start, there you can get the motivation and the basics about how to be the leader that your future “tribe” would need.
Maybe the only thing that I was hoping to see, were more ground references, stats or figures to sustain his arguments and main conclusions, because without it, everything would seem very empiric and product of his experience; even though, definitely worth reading!.
Here are some of my favorite highlights from the book:
[What is a community (tribe)?]A tribe is a group of people, connected to one another, connected to a leader, connected to an idea. A group needs only two things to be a tribe: a shared interest and a way to communicate.
Do you believe in what you do? Everyday? it turns out that belief happens to be a brilliant strategy
Marketing used to be about advertising, and advertising is expensive. Marketing is about engaging with the tribe and delivering products and services with stories that spread
…three steps: motivate, connect and leverage
What people are afraid of isnt failure, it’s blame. Criticism.